Photo Licensing Information

License an image

To license a photo please email info@davidkennardphotography.com with the following information:

  • Link to the photo you want to license
  • If the image is for personal or charitable use
  • Usage - Advertisement, Editorial, Product (includes as part of a web design), or Product Packaging
  • Usage period
  • Size the image will be displayed at
  • Number of times (approximately) the image will be printed or displayed (page views)
  • If exclusive usage is required

To give some idea of licence costs, here are some examples (all non-exclusive, single use):

  • Company wanting to use image to illustrate article in their email newsletter sent to small mailing list.

    • Commercial use
    • Editorial usage
    • Print / display size Small - up to 4″ x 5″ print or up to 375px web
    • Licence running for 1 month
    • Up to 500 copies / impressions

    Cost: £7

  • Company wanting to use image in an article on their website:

    • Commercial use
    • Editorial usage
    • Print / display size Small - up to 4″ x 5″ print or up to 375px web
    • Licence running indefinitely
    • Up to 50000 copies / impressions

    Cost: £80

  • Company wanting to use medium sized image in an advertisement in a magazine:

    • Commercial use
    • Advertisement usage
    • Print / display size Medium - up to 15″ x 10″ print or up to 1125px web
    • Licence running for 1 month
    • Up to 5000 copies / impressions

    Cost: £200

Please note that I do not usually obtain property or model releases, for the vast majority of image uses these are not needed. You can read more about when a release is or is not required in this blog post by Dan Heller: Busting myths about model releases.

Purchase a Print

I do not offer print sales directly, instead you can purchase a license to print an image and then have it printed yourself.

A print license allows you to have up to 20 copies printed, so is suitable for postcards and greetings cards. I am not VAT registered, so there is no VAT charged on the licence fee.

To purchase a print licence please email info@davidkennardphotography.com with the link to the photo you want to license, the size of the print, and whether the print is for personal or business use.

Costs

Print sizePersonal use (e.g. display in home)Business use (e.g. display in office, hotel)
Small - up to 4″ x 5″ print£2.25£4.50
Medium - up to 15″ x 10″ print£6.75£13.50
Large - larger than 15″ x 10″ print£11.25£22.50

Why don't I offer direct print sales? There are several benefits of the license to print model over selling prints:

  • You can choose to have a photo printed at any size and on any material rather than being restricted to a few options.
  • You can use a printing company based in your country, or even a local printers, avoiding high shipping fees.
  • Most printers will allow you to choose whether to have an image cropped to fit a specific print size, or have the print trimmed down to the image size, or printed with borders and no cropping.
  • Postage will be faster and lower cost as the printer will ship straight to yourself rather than having to ship to myself first for quality checking.
  • The cost is significantly less since I do not have to factor in the costs for my time in arranging the printing.

Wondering where you can get the image printed? I don't endorse any specific companies, but the following have good reviews online and are used by many photographers for their prints: